Can you forecast the energy of a party? How do you know if its going to be good? How can you make it good?
Something I find myself correcting alot
Clients forget guests are animals too
Sometimes in ones mind it may make sense to skip that, cut that, or do things a new cool way.
More often then not these breaks from the norm are misplaced and ignore one crucial fact.
Your guests are animals too! There are certain things that they need and will actually seek out no matter how you try to guide them elsewhere. Some examples are XXX
Instead its much better not to fight nature but to compliment it. Knowing that your guests will need these things gives you a leg up and you can make the obtaining of these things fun and unique.